Online promotion for a band means much more than simply posting on social media platforms. Building an email list, completing event list forms and copywriting for publication can require more time than performers have to spare. By supplementing social media activity with other essential online promotion, the artists I work with expose their publicity to a broad audience.
A few specific examples of extended marketing I do for artists I work with includes:
Mailchimp
Account set up and management
Data importation, form creation and performance analysis
Google Adwords
Campaign strategy and keyword research
Ad and ad set creation, and analysis
Online Event Listings
Research and completion of online forms for events in the USA and Ireland on various event listing sites (Eventful, The Local Tourist and local area event calendars)
Description and image formatting for different listing sites
Copywriting
On demand copywriting for printed venue programs and flyers
Write and update band biographies and press releases for websites and printed publications
Miscellaneous Marketing
Merchandise design and ordering
Designed and implemented PayPal e-Commerce web page
Unified branding image across multiple platforms
Coordinated school outreach event, resulting in a live performance at an Arts Academy in Minneapolis

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