Musicians and other artists often use crowdfunding to raise funds for their latest project. They quickly discover that there is a lot more to running a campaign than asking for money. By handling a multitude of administrative tasks, I helped one band run their first crowdfunding campaign and surpass their fundraising goal.
I provided administrative assistance throughout all stages of the crowdfunding campaign.
Formed a marketing plan for the different phases of this lengthy campaign
Developed visual elements for two distinct campaign phases
Assisted with reward list creation and provided enticing reward descriptions for the funding web page
Created excitement through numerous pre-launch and launch website enhancements, social media posts and press releases
Sustained momentum through active sharing on all social media platforms
Communicated campaign progress regularly through the funding website, email notices and the band's website
Administered a #hashtag photo contest on Instagram
Communicated final campaign results, and thank you messages, across all social media outlets
Coordinated rewards fulfillment process which included several communications with funders, cloud-based tracking by spreadsheet and organizing a CD signing session